![]() ![]() I'm doubly excited because we get to speak with Liz Murphy today. ![]() ![]() Thomas: Today we're going to be über ultra human because we're talking about the importance of being human in your B2B content. Ad buyers plan, execute, and manage data-driven digital advertising campaigns across all devices, inventory, and publisher partners.Ĭomposed by Juanito Pascual of Signature Tones.įull Transcript: The Importance of Being Human in Your B2B Content This state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is a self-serve programmatic advertising platform used by the most exceptional digital marketers. Of course, you can also subscribe to the Marketing Smarts podcast in iTunes or via RSS and never miss an episode. Listen to the entire show from the link above, or download the mp3 and listen at your convenience. "What I would encourage you to do as a tactical first step is to take a look and see whether or not you're even paying attention to how you're saying something," she advises. Are you writing for a human being or to make the stakeholders happy? What most people do is they shift away from their defaults with content, they override the default mechanism."Īctionably improving your humanity in B2B content involves paying attention to your language, says Liz. "Just do the thing that you naturally do. "We go into work and we hang up our human hat and become marketers who talk about marketing and use the phrase 'you may want to consider' and beat it within an inch of its life," says Liz. However, most of us overcorrect, to the point of stiff formality and tired catchphrases. "Congratulations, you did it, you have your human card, you're already there!" "Good news, if you're listening to this podcast, unless you are our prevalent Skynet AI overlords, you are already a human being," jokes Liz in Episode 544 of Marketing Smarts. Don't miss a MarketingProfs podcast, subscribe to our free newsletter! ![]()
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